My journey of unemployed to CEO of Asia’s Best Digital Marketing Institute at the age of 28 without any Funding!

Dr. Raj Padhiyar
6 min readMay 26, 2019

With 15+ National & International awards, 22850+ students trained – Digital Gurukul has been undisputed leader in Digital Marketing in India. But Before achieving this milestone – It saw drastic updowns. On behalf of Digital Gurukul – I would like to share my journey ..

I was born & brought up in Mumbai. My education qualification includes (B.Com from Narsee Monjee College), (MBA from Welingkar Institute) & ( M.Com from Mumbai University) & (Digital Marketing from Ireland). My involvement in Digital Marketing dates back to 2008 when Digital Marketing was a relatively new term for all the people across the industry.

My MBA group after Post Graduation from Welingkar Institute, Mumbai

After my MBA – I got placed at Yes Bank as Management Trainee for 6 months. But since college days, I was quite fascinated with Digital platforms & handled many project as a Freelancer. Before Job started destroying my creativity & Freedom, I decided to left the job without realising the worst consequences i was about to face in next 5 months..Now Big Question was now what??

Family & Friends went all against me & labbelled me as “Failure” in the world. . Everything was going against me. At the end – I decided its All over & I just ran away from the home for 3 days.. WORST PHASE EVER!!

Finally I decided, I need to shift to some other city to explore how it feels to face real world & show your real talent that was being tapped since long..

& thats where Digital Gurukul was born with meeting of late saint PP. Bhaiyyu Maharaj.with all my previous experience in this field & with passion to enter into Education stream, I started the Institute at Indore (Considered as a Startup & Education hub of India) with less hope but more positivity..

Since education sector was all together new sector for me – I started researching in-depth about the education market, students dissatisfaction, Typical training methodology & most imp thing – Practical & Real time Learning..

For all this – I had only Rs. 50,000 savings in my Bank account in which i need to manage my stay, transportation & all other expenses & I didn’t take any family/friends support. I was all alone in this new city with the only dream of My startup – Digital Gurukul

With 4+ months of intensive research & analysis, I got everything ready (All things being done by me, I didnt have any friends or relatives here In Indore).

I visited Almost all colleges in Indore & nearby areas & explained the TPO/Director Importance of Digital Marketing in Todays scenario as there was no Digital Marketing Institute in Entire Central India.

During visit of Gujarati College, Indore in struggling days

Slowly & steadly few people started realising the importance of the concept & few students got impressed with the Digital Marketing seminars & workshops that i have conducted.But that was Free of cost & i need to travel 25–30 kms as colleges location were in interior of Indore.

After 3–4 months of seminar/workshop – Financial crisis deeply impacted my decision taking ability as there was n0 revenue for 4 months & at a time & I had no option but to put few systems that i bought on OLX to survive..

Finally, I decided apart from seminars/workshops in colleges, I should start Crash course in Digital Marketing.. Hence i started with merely 5 students in Crash course in my 1st Batch (Covering the topic of Social Media Marketing, Google Adwords & Google Analytics)

1’st Batch of Digital Marketing Crash course.

After that, Word of mouth publicity started spreading with “Quality” being the core value in Digital Gurukul Ecosystem.

Then series of batches with Diploma in Digital Marketing got popular amongst youth around MP those who wanted to pursue career in demanded field of Digital Marketing – To get their dream job, to launch their dream startup or expand family business.

To reduce cost – I did multitasking – From graphic designing, counselling, cleaning, teaching, admin, HR, system repairer to cook!

(1st award for Digital Gurukul – “Best Promising startup of 2016)

With this award – Digital Gurukul started coming into limelight of students, their parents, news media, professors etc.

I invested whatever profit that i got into Digital Advertisement ie. Facebook, Instagram & Google Ads to reach people beyond Indore. & this proved extremely fruitful as i started getting inquiries of the students from various cities of MP ie. Ujjain, Ratlam, Mandsaur, Dewas, Rewa, Jabalpur, Bhopal, Satna, Neemuch etc.

( Met Dad after 1.5 years as a bit “successful” person during his visit to Digital Gurukul)

Meeting Dad was a big moral booster for me as i was away from family now for 2 years stretch.. He always wanted me to come back to Bombay & get settle in job but life took me to completely different path..

(One of the note that i have written on some random sunday)

DG students were new family members for me. DG is now #1 just because of constant help,support by all my students whenever needed.

(My seminar on Digital Marketing attended by 120+ students, parents covered by Free Press Journal & 10+ Newspapers of MP)

Now with students, parents started understanding the importance of Career in Digital Marketing – We started getting students admission across MP-CG. slowly & steadely – Student from across the domains not only started to learn Digital Marketing but also got Inpressive Placement offers that even MBA students couldn’t get!

(During meeting with Parveen Singhal – Co-Founder of Wittyfeed – World’s 2nd largest Viral content company from Indore for Internship, Placement opportunity for students)

And after few months -

I decided to shift to bigger centre with all the facilities available for students.

(Inauguration day of New Centre)

Since then there was no looking back – with consistent quality, teaching innovation, 100% Internship & Placement record & word of mouth publicity – Students understood CA, MBA are now being more commercialised, more time consuming & very less ROI – with Digital Gurukul symbolise for Bright Future for students – Whether you want to start your own Business, Get excellent job opportunity or become Freelancer – Digital Gurukul has become Ultimate solution for all the needs of Students, Working Professionals & Future Entrepreneurs.

(Conducted 120+ seminar,workshops on Digital Marketing in MP)
(Proud moment for DG – receiving Asia’s Best Digital Marketing Institute award from Bollywood Actress Soha Ali Khan)

I had tears in my eyes receiving such prestigious award that symbolises the extreme bright future of DG for years to come. .

(1st bike in Indore with my savings – this feeling is so GOOD”
(Proud to receive Doctorate in Digital Marketing for my Exemplary Contribution in Digital Marketing field from Victoria University, USA – 1st Indian to achieve such feat)
(Thats what motivates me every single day)

Now with 22850+ Professionals trained, 80+ Franchisee Inquiries, 120+ Seminars & workshop all over the India, Extensive training in 38 Modules, 50+ International Tools, 11 International Certifications & 40+ Assignments & more than that becoming part of DG family forever –

This was the journey of Digital Gurukul..

I hope this journey inspire you to achieve something – that you or your family would always be proud of. .

More parts shall be added very soon. .

If my story inspired you even 1% , Do share this story with your friends/family – I would be really happy :)

If you have any question on career in Digital Marketing, Feel free to consult – 9022888883/ 9584831230

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Dr. Raj Padhiyar

Founder ~ Digital Gurukul (Leading Edtech Company in Asia), BW 40 under 40, Author of 2 Best selling books, 4275+ sessions delivered in Digital Marketing